Digital Marketing
Certification Course

In depth course designed by industry experts based on current job requirements.

A platform to enter into an Industry.

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DIGITAL MARKETING

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years.

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons

Digital Marketing training in Chennai adventure will provide the SEO Training, SMO Training,SMM Training with 100% job assistance

Scope of Digital Marketing

Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience.

As we have seen a dramatic increase in Work from Home (WFH) jobs due to Covid-19 pandemic. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restore to normal level.

The demand of digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.

I hope after reading “Scope of digital marketing in India” you now have clear direction of what opportunities are available for digital marketing professionals. You can learn this course from expert trainers.

Eligibility

  • Duration :1-2 Months
  • Eligibility : B.E/B.Tech, M.E/M.Tech, M.sc (electronics branches)

Who should attend?

  • All electronics and electrical students
  • Professionals with electronics and electrical background
  • Embedded professionals growth Career
  • Engineering students with Basic knowledge in C programming and electronics

Career opportunities

  • Market Research Analyst: The job ofa market research analyst is to study the conditions of the market & observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services. The starting salary of Market Research Analyst is Rs 3.5 lakh and upwards.
  • Content Marketer/Manager: A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lakh and upwards.
  • Digital Marketing Consultant: The responsibilities of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lakh and upwards.
  • Your Roles in Companies would be:
    • Affiliate Marketer
    • PPC/SEM Expert
    • SEO Executive/Expert
    • Content Marketer
    • Social Media Manager
    • Digital Marketing Manager
    • YouTuber
    • Blogger
    • Email Marketing Manager
    • SEO Executive/Expert

Brochures

A right place for getting start your Career with 100% placement assistance. To know more about us click here.

Key Features

Why Choose Adventure

Real-world experience by allowing the trainee to get her hands directly on whatever she is learning, creating a sense of empowerment.

Hand on practical session

Real-world experience by allowing the trainee to get her hands directly on whatever she is learning, creating a sense of empowerment.

When a student completes his/ her course successfully, Placement Cell helps him/ her interview with major companies related to their courses.

100% placement assistance

When a student completes his/ her course successfully, Placement Cell helps him/ her interview with major companies related to their courses.

Dedicated Trainers who are experienced more than 10+ years in the industry. Our trainers are recognized as a pioneering Executive Coach.

Expert Trainer

Dedicated Trainers who are experienced more than 10+ years in the industry. Our trainers are recognized as a pioneering Executive Coach.

Adventure syllabus patterns are designed by industry experts, Core job related professionals. Our syllabus is based on trending industry requirements.

Industry relevance syllabus

Adventure syllabus patterns are designed by industry experts, Core job related professionals. Our syllabus is based on trending industry requirements.

A flexible schedule allows an student to attend the classes with variable timing pattern.

Flexible timingt

A flexible schedule allows an student to attend the classes with variable timing pattern.

We offer reasonable fees structures for the students with Case studies after completing every chapter with practical assessment.

Affordable fees

We offer reasonable fees structures for the students with Case studies after completing every chapter with practical assessment.

DIGITAL MARKETING SYLLABUS

Course Overview
1. Overview Of Search Engine Optimization
* What Is Search Engine Optimization (SEO)?
* Reading A Search Engine Results Page
* How SEO Affects Your Business
* Setting SEO Expectations
2. Keywords: The Foundation Of SEO

* Why You Need A Keyword Research Plan
* How To Research Keywords
* Tools To Help You Analyze Keyword
* Understanding Keyword Attributes
* Understanding Keyword Distribution
* Ongoing Keyword Evaluation
3. Content Optimization: How Search Engines And People View Web Pages
* Understanding Content Optimization
* Optimizing For Site Structure
* Recognizing Different Types Of Content
* Optimizing Textual Page Elements
* Optimizing Non-Text Components Of A Web Page
* Analyzing Content Quality
* Exploring The Benefits Of User-Generated Content
4. Content Optimization: Technical SEO:
* Interpreting The Code Behind Web Pages
* Understanding How Search Engines Index Content
* Working With Canonical URLs And Redirects
* Leveraging Microformats
* Working With Server-Side Factors
* Using Google Webmaster Tools
* Using Bing Webmaster Tools
5. Long-Term Content Planning:
* Overview Of Long-Term Content Strategizing
* Planning A Successful Content Strategy And Avoiding Common Mistakes
* Defining Your Audience, Topics, Angle, And Style
* Understanding Different Types Of Content
* Getting Ideas For Content
* Working With An Editorial Calendar
* Promoting Your Content With Social Media
* Measuring Content Performance

Course Overview
1. SMO BASICS
* Introduction To Social Media
* Advantages Over Online Marketing
* Social Media Strategy
* Network Optimization
* Brand Management Strategies
* Network Profile Creation
* Social Media Key Concepts
2. LINKED IN OPTIMIZATION
* Introduction To LinkedIn
* Creating The Right Profile And Settings
* Increasing Reach And Visibility
* LinkedIn Groups
* Answers, Events, Messaging And Testimonials
* Company Pages
3. TWITTER OPTIMIZATION
* Introduction To Micro Blogging And Twitter
* Twitter Demographics
* Use For Reputation, Promotion, Sales, Conversing.
* Who To Follow
* Tweeting
* Tracking Code
* Ghost Writers And The Importance Of Disclosure
* Twitiquette
* Twitter Lists
* Twitter Account Promotion
* Searching Tweets And Users
* Measuring Influence
* Tools
4. FACEBOOK OPTIMIZATION
* Latest Trends
* Difference Between Profiles, Places, Groups And Pages
* Social Media And Communications Strategy
* Open Graph
* Frictionless Sharing
* Facebook Connect (Like, Share, Comment)
* Facebook Pages (Creating, Managing, Retention)
* Pages (Dos And Don’ts)
* Facebook Apps
* Measuring And Monitoring
* Sponsored Stories
* Facebook Places And Check-Ins
* Advantages And Challenges

Course Overview
1. Introduction
* Understanding Social Media
* Why Social Media Is Important For Your Business
* How To Use Social Media To Build Your Brand
* Overview Of Social Media Goals And Opportunities
* How To Gather Feedback About Your Customers Through Social Media
* Understanding Your Social Media Options
* The Difference Between Web 1.0, Web 2.0 And Web 3.0
* Intro To Social Media Tools And Applications In Business
* Social Media Optimization Overview
* Social Media Optimization Techniques
* Search Engine Guidelines
FAQ
2. SOCIAL NETWORKS
* Defining Social Networks
* Social Networking Sites
* Optimizing Content For Social Networking Sites
* Social Bookmarking And Its Relevance
* Finding And Following “Tribes” In Online Social Networks
* FAQ
3. BLOGS / MICRO-BLOGS For BUSINESS
* Defining Blogs, Blogging
* Creation Of Blogs (Blogspot, Wordpress, TypePad
* Understanding Of Corporate Blogs
* Promotion Of Blogs
* How To Meet The Challenges You’ll Face In Starting Your Own Blog
* How To Implement Best Practices, Including Tips For Grabbing Attention And Tactics To Avoid
* How To Craft The Perfect Pitch To Get Your Message Heard  And Shared By Other Bloggers
* What Makes A Corporate Blog Successful, And Examples Of Blogs Done Right
* Onitoring And Analyzing Blogs
* Blog Comments And Blog Creation
* Link Wheel Creation Through Several Blogs

CERTIFICATION

Digital Marketing scope in future of marketing will not only thrive in the most result-oriented fashion but also let businesses survive. Following latest updates, including new techniques of Google and combining future trends in digital marketing will let your inbound marketing acquire great benefits for you in 2021.

It will be worthwhile for you to climb on to the digital bandwagon when the time is right as Digital Marketing sure remains as the most effective way of marketing in the future too, either business-wise or career-wise.

Adventure technology solutions will provide the globally accepted data science certification with 100% job assistance support.

Mode of Training

  • Customizable Platform
  • Accessible on Mobile Devices 
  • One to one live practice session
  • Individual Training with clarity
  • Works with real time projects
  • Graphical systems for explanation
  • 10+ Years of experienced trainer
  • Session with graphical explanation
  • Trained more than 2000+ Students
  • Get 100% Guaranteed JOB Support
  • Well equipped labs real time example projects
  • Free materials for better Career
  • Cloud Hosted Solution for students
  • Multimedia & Interactivity
  • Automated Reporting
  • Complete Technology support
  • Explain with Graphical user interface
  • Flexible timing for attend the training